Its ability to generate substantial TV audiences, deliver value to sponsors, and draw tens of thousands of fans per event has been demonstrated on multiple occasions over the past decade. Published by Statista Research Department , Dec 9, 2022. Women's soccer growth 'unlike any other sport' - FIFA report That basically means no windows, no nothing., Dr. to receive more business insights, analysis, and perspectives from Deloitte Insights. PolitiFact was unable to obtain a copy of the current bargaining agreement, which has not been released publicly. Chief women's football officer Sarai Bareman says FIFA is 'keeping a very, very close eye' the ongoing investigations following the release of the Yates report. The structural growth in women's soccer has been accompanied by unprecedented interest in the game. The Womens Twenty20 World Cup Cricket final, played in Melbourne on March 20, 2020, had a stadium audience of 86,614 fans, but it was televised on a secondary channel to avoid clashing with a news bulletin.23 And when Japans team won the football Womens World Cup in 2011, coverage of the game was obscured by a large number 7, a reminder to viewers of the number of days left to digital switchover.24. 50, FIFA flags Women's World Cup blackout in Europe, Man United in pole position for top four, but can't take their eyes off Liverpool, Transfer Talk: Manchester United see Lautaro Martinez as a striker option, The VAR Review: Red cards for Jota, Skipp; Richarlison penalty claim, When goal celebrations go bad: Liverpool boss Klopp pulls hamstring, Liga MX review: Dominant Monterrey clinch top playoff seed ahead of America, Chivas, How Premier League clubs can qualify for Europe this season, Stream on ESPN+: LaLiga, Bundesliga, MLS, more (U.S.), NWSL needs higher attendance to make money: how to do it, recent investigation found systemic abuse and misconduct in the National Women's Soccer League. This number set a viewership record for a female football match and made the game the United Kingdoms most-watched program in 2019 at that point in the year.11 For its part, the United States contributed 7.4 million more viewers to the same game despite it being broadcast live on a weekday afternoon in US time zones.12 Adding in online streaming viewers, the games total US audience peaked at 20 million, making it the most-watched womens soccer game in the United States since the prior Womens World Cup final in 2015, which attracted 25.4 million viewers (boosted by being shown in the evening slot).13 To put this into perspective, neither the mens National Basketball Association (NBA) nor the National Hockey League (NHL) finals in 2015 had that many viewers in the United States market. For the 2018 mens World Cup, the prize money was $400 million, compared to $30 million for the Womens World Cup in 2019. - Stream on ESPN+: LaLiga, Bundesliga, MLS, more (U.S.). Joinhost Tanya Ott as she interviews influential voices discussing the businesstrends and challenges that matter most to your business today. Womens teams should also consider that they have the ability to define how they would like their relationship with sponsors to work. In the United States, the WNBA announced three Changemaker sponsors, each chosen for their commitment to driving positive change for the WNBA, womens sports, and women in society.64These inaugural Changemakers were AT&T, official marquee partner, and Deloitte, official professional services provider.65 The sponsorships entail marketing amplification and strategic collaboration as well as financial contribution.66, In Europe, PepsiCo signed a five-year deal to sponsor UEFA Womens Football. In comparison, the value of the rights for US mens basketball was US$2.6 billion as of 2019.33 But the values for womens sports are on a rising trajectory, with recent years seeing some notable gains (see sidebar, TV rights for womens sports are rising in value worldwide). Lookingto stay on top of the latest news and trends? Washington, DC For example, Real Madrids womens squad will include youth teams from the Under-16 to Under-19 age groups. In this image, King competes in the March 1983 Virginia Slims Championships held . "But right now the shining star of U.S. Soccer is the U.S. women's national team. Angel City treats itself like a brand and markets women's soccer as a desirable event to attend, . Thats a difference of less than 2% in the womens favor. The prize money for the womens 2019 World Cup was about $30 million, of which the winner takes home about $4 million. Investments are happening at the youth level as well, where football programs for boys have historically abounded but been lacking in most markets for girls. In the midst of all the frustration over the financial remuneration, some basic facts are left out of the discussion. In the eight FIFA World Cup tournaments held on the womens side, the U.S. womens team has won four and either came in second or third place in the others. Tennis legend Billie Jean King founded the Women's Tennis Association in 1973, and served as its first president. Paul has published 32 columns in the Financial Times, specializing in analysis of current trends in the TMT sector from a numerical perspective. The prize money for the mens 2018 World Cup was roughly $400 million and the champions took home $38 million. A week after the womens team filed their lawsuit against U.S. Soccer, Cordeiro responded in an open letter that he tweeted out. work in offices, factories, AND on the soccer field. The USSF sells broadcast and sponsorship rights for the men's and women's teams together, and as a result, it can be difficult to determine the exact broadcast value of the two teams. Deloitte Insights delivers proprietary research designed to help organizations turn their aspirations into action. That's according to audited financial statements from the U.S. Soccer. In his global role, Paul has authored over 80 TMT reports including Deloittes 15th annual Predictions for the Technology, Media and Telecommunications series. Its Complicated. These women are heroes and I think that carries great value.". The U.S. Women's Soccer Team's Pay Doesn't Rise as It Generates More Innovation, transformation, and leadership occur in many ways. The system is not set up that the men and women have access to the same pot of money and the men are given a larger helping. Fox Sports say the. The tournament's 32 games were staffed by a safeguarding official as well as a representative from Costa Rica's National Children's Institute. I coached both my daughter and sons soccer teams for years. (Video: Meg Kelly/The Washington Post . The resumption of elite sports will ideally embrace womens as well as mens sports. For instance, the Mexican womens football league, the Liga MX Femenil, played some of its first (20172018) seasons initial games at training grounds with minimal room for fans. United States Women's National Team earns more money from men's World But this is not directly at issue in the suit, because its ultimately shaped more by the international soccer governing body, FIFA, than by U.S. Soccer. Revenue of the Big Five soccer leagues in Europe from 2011/12 to 2020/21, with a forecast to 2022/23, by country (in million euros) . The womens prize money is still only 14% of the mens.". We see a lopsided compensation structure, in which the men are paid considerably more than the women. ", "The women earn more revenues than the men, are world champions and make substantially less," Kessler said. It will be in place for next summer's senior World Cup. Specifically, from 2016-18, the women's team brought in $50.8 million in revenue, while the men's team brought in $49.9 million. The team, which had been promoted to La Liga Iberdrola, the countrys top womens league, in May 2020,72 will train and play at Real Madrid City. 727-821-9494. His research focuses on consumers digital behavior and the impact of COVID-19 on various verticals such as media production, 5G, e-bikes, gaming, and misinformation. From cricket to netball, many womens teams are showing strong viewership, especially when the national team is playing (see sidebar, Womens sports is attracting more and more viewers). The Journal report notes that the "ability of the women's team to generate gate revenues that equals or exceeds the men's team is an important battleground," and central to an ongoing lawsuit filed against the USSF by 28 members of the U.S. women's national soccer team in March. Womens events may be particularly attractive to public service broadcasters in markets where they are no longer able to compete successfully for rights to mens elite sports. U.S. Soccer is 100% committed to equal pay for our national team players. This pattern marked a reversal from prior years: In 2014 and 2015, the mens team earned $8.31 million and $11.71 million more than the womens team, respectively. Elite sports revenues are founded on three main pillars: TV rights, event-day attendance, and sponsorships. I write actionable interview, career and salary advice. The women's team revenue spiked in 2016 after they won the World Cup, outpacing the men's team's earnings by $1.9 million. The United States Women's National Team (USWNT) earned more money from its male equivalent reaching the knockout stages of the 2022 FIFA World Cup in Qatar than it did from winning its own. Player compensation is more complicated to calculate because many variables are involved and less information has been made public about the current compensation mechanism. In addition, Nike has announced that womens jersey sales are setting records for either men or women. The team's employer, U.S. Soccer, is a non-profit that has a different mission than professional leagues. Ultimately, the compensation formulas are too variable and too little is known about the governing documents for us to put Warrens claim on the Truth-O-Meter. Women's sports revenue and monetization | Deloitte Insights Those players got $348 million, or 9 percent of the total revenue. USWNT, USSF agree to mediation in gender-discrimination lawsuit after World Cup, Nike is selling a record number of USA women's soccer jerseys thanks to World Cup fever, The so-called 'wage gap' doesn't apply to the women's soccer team. Sen. Elizabeth Warren of Massachusetts, a presidential candidate, signed the letter and tweeted her support. However, COVID-19 has introduced some headwinds. The US women's soccer team now makes more revenue than the men's When this happens, youll see more money pouring into womens soccer and the prize money will grow exponentially. The U.S. women's soccer team's games have generated more revenue than the men's team over the past three years, according to a review by the Wall Street Journal . Does the U.S. womens soccer team bring in more revenue but get paid less than the men? "The United States National Soccer Team Players Association fully supports the efforts of the US Women's National Team Players to achieve equal pay," reads the statement. Gain valuable insights and practical knowledge from our specialistswhile earning CPE credits. Suhas Raviprakash is a senior analyst at Deloitte Support Services India Pvt. Opinions expressed by Forbes Contributors are their own. It's the biggest growth opportunity that FIFA as an organization have today but more importantly, our sport, football, has today. Similar changes are taking place in Europe. The draw of womens sports has been inconsistent in the past. In the lawsuit, the womens team said that if each team were to win 20 exhibition games in a year, "female WNT players would earn a maximum of $99,000 or $4,905 per game, while similarly situated male MNT players would earn an average of $263,320 or $13,166 per game.". Attendance at womens matches has sometimes been in the low thousands or even hundreds, especially as some contests have taken place at training grounds with limited seating, potentially deterring fans from attending due to lack of capacity and facilities. This period could still be used, however, to improve skills in areas such as fitness and flexibility. Comparison of Women's and Men's Professional Sports: Revenue makes big bet on women with a new contract, Womens sport: The ten biggest moments in a transformative decade for women's sport, Bill Sweeney: RFU CEO on the future for English rugby and global calendar alignment, England Women announce 28 players on full-time contracts, Man Utd Women: How they built a top-four WSL side in two years, Fifa plans to exceed pledge to double Womens World Cup prize fund. Simply select text and choose how to share it: Email a customized link that shows your highlighted text. In fact, in the United States, viewing figures for the womens US Open tournament have been greater than for the mens. Learn about Deloittes offerings, people, and culture as a global provider of audit, assurance, consulting, financial advisory, risk advisory, tax, and related services. "U.S. Soccer believes that all female athletes deserve fair and equitable pay, and we strive to meet this core value at all times," he said. Facebook; Twitter; Facebook Messenger; Pinterest; Email; print; THE CHANTS BEGAN almost as soon as the U.S. women's soccer team won the World Cup last July. Venus and Serena Williams fought for equal pay at Wimbledon here's their next big challenge, This 23-year-old is the only full-time female trader at the New York Stock Exchange, Why companies pay women less, according to a salary negotiation lawyer, 'Over-mentored and underfunded'the biggest challenges facing AAPI entrepreneurs, Barbara Corcoran's secret to negotiating: It's about 'ego and timing,' not price, This congressman wants to make the 32-hour workweek the new standard by law. In 2016, women's games generated $1.9 million more in revenue than men's games. Soccer - Statistics & Facts | Statista The women are estimated to have brought in $131 million in 2019. Joe Biden was older on his first day as president than Ronald Reagan was on his last day.. While marketing and sponsorships are sold as a bundle, there are anecdotal signs that the womens brand is surging in popularity. Its goal is to increase the number of women playing football to 60 million by 2026.83. There is a big difference in the revenue available to pay the teams: . What critics get wrong about the US women's soccer pay debate The main argument against equal pay across the men's and women's national teams has been simple: women's sports don't produce as much revenue as men's. However, the Wall Street Journal reported 2019 Women's World Cup television advertising revenue totaled $96 million, a 120% increase from ad-tracker Kantar ' s initial estimate of . "Women deserve equal pay for equal (or better!) Ladies first: 'Women Behind The Mic' and hip-hop's 50th anniversary Women's soccer is seeing growing revenues globally from sponsorships, broadcast deals and merchandising, while also seeing greater interest from fans, according to a new survey by the game's governing body. Deloitte Insights delivers proprietary research designed to helporganizations turn their aspirations into action. These partnerships are an important part of EA SPORTS's ongoing commitment to elevate and authentically represent . The mens World Cup tournament generated over $6 billion in revenue for 2018. Championship clubs' finances are 'broken' - The Athletic Indeed, by the time of the next FIFA Womens World Cup in 2023, we expect all womens teams to have at least one sponsorship agreement distinct from the mens teams.56. In cricket, the opening game of the 2020 ICC Womens Twenty20 World Cup, in which Australia took on India, was watched in India by an average of 3.6 million viewers, with a total reach of 20 million.17 In India, the first 12 matches of the tournament generated 41 million viewing hours, a 213% increase over the 2018 figure.18, In rugby, 2.6 million viewers in the United Kingdom watched the final game of the 2017 Womens Rugby World Cup.19 According to Nielsen, 56% of the TV audience for this event was male.20, In netball, 550,000 people in the United Kingdom watched the semifinal of the 2019 Netball World Cup.21, The caveat here is that womens sports ability to deliver strong TV ratings is not matched by its representation in media coverage. This also meant that the matches could not be televised.44, In recent years, however, audiences for womens sports in the tens of thousands have become far more common, possibly because games have been played in larger stadiums. Not only are womens sports sponsorships a great value relative to those for mens events, but they are likely to appeal to female customers and staff members as a signal of commitment to positive changes in society. Women deserve equal pay for equal (or better!) "The @USWNT is #1 in the world & contributes higher revenues for @USSoccer than the mens team, but theyre still paid a fraction of what the men earn," Warren said. Sarai Bareman, FIFA's chief women's football officer, said the report underscores women's soccer is a wise investment. Lets start with revenue from games, which have recently accounted for about one-quarter of the federations gross revenues. A Division of NBC Universal, Carli Lloyd of USA Women during the World Cup Women match between USA v Chile at the Parc des Princes on June 16, 2019 in Paris, France. To date, womens football (soccer in the United States) has enjoyed the biggest TV audiences. For example, in January 2020, FC Barcelona Femen added a second sponsor with the announcement of the clubs first official street clothing partner, Naulover.69, Sponsors are more likely to commit to spending equal amounts on womens teams as mens teams if they are sponsoring both. The 2019 FIFA Womens World Cup awarded a total of US$30 million in prizes, with US$4 million going to the winning team; the 2023 tournament is expected to award more than twice as much, with over US$60 million on offer.81 While these amounts are small relative to the winnings garnered by mens teams, growth in womens teams awards are outpacing those of their male counterparts. "While doubling the prize money for the womens tournament, FIFA did so while also raising the prize money for the men. In 2018, Visa signed a seven-year deal to become the first-ever sponsor of Union of European Football Associations (UEFA) womens football, becoming the main partner of flagship events such as the UEFA Womens Champions League and the UEFA Womens European Championship.57 Also in 2018, financial advisory company Vitality was named sponsor of the 2019 Netball World Cup as part of an three-year extension to an existing sponsorship deal.58 In July 2018, Stanley Black & Decker became the Catalan football team FC Barcelona Femens first shirt sponsor. The women's team got a higher percentage with 13 percent, but the bottom line was . In some cases, the ability for womens sports to thrive on a sustained basis has been artificially constrained. July 8, 2019, Washington Post, "USWNT, USSF agree to mediation in gender-discrimination lawsuit after World Cup," June 21, 2019, Markets Insider, "Nike is selling a record number of USA women's soccer jerseys thanks to World Cup fever," June 28, 2019, Hadley Heath Manning, "The so-called 'wage gap' doesn't apply to the women's soccer team," July 9, 2019, Email interview with Elizabeth Warren Senate office, June 17, 2019, Email interview with Jeffrey Kessler, attorney with the firm Winston & Strawn who is representing the womens team, July 10, 2019, Email interview with Ryan J. Rising rights values are enabling record transfer fees, with Danish footballer Pernille Harder joining Englands Chelsea F.C. U.S. Soccer commissioned the investigation following the dismissal last year of North Carolina Courage coach Paul Riley after two former players accused him of harassment and sexual coercion in a story in The Athletic last fall. Fauci: No reason to be wearing a mask., Federal aid for state and local governments through a proposed coronavirus relief bill would amount to half of what the Republicans put onto the national debt., Says Taylor Swift wants to remove the Statue of Liberty, Joe Biden and the Democrats want to prosecute Americans for going to church, but not for burning a church., Says the "only valid reason to oppose voter ID is that you plan to cheat," and "every Democrat in Congress opposes voter ID.
