The counterexample there is obviously Joe Rogan at Spotify. We take this for granted as creators, as publishers, and as networks. Show Monocle 24: The Foreign Desk, Ep Explainer 355: Ron DeSantis vs Disney World - 1 Mar 2023 Each. We're the Film Fanatics. If youre a marketer, and this was a well-worn, tried-and-true way to market over the last 10, 20 years, that just got a lot harder. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. We dont care. Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) And Im actually saying they should also buy broadcast radio, and Im not in the multi-platform group. I would say its a broad story across digital media that Facebook wants something, everyone is going to make it, then they will turn off of it and all those businesses will go away. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin Ma Ron and guest RuPaul countdown the top 10 women of all time. We have this mantra at the company that Any seller can sell anything any day of the week wherever they live and work, and that has rung pretty true. I think its the single thing I am most proud of at the iHeart Podcast Network. Will Ferrell has started a podcast as the character he played in the movie of the same name. Simply put, the whole podcast industry in one sense is just the most amazing, best storytelling group of influencers to hit media in a really long time, so we benefit from there being new attention on the influencer market. Following the scary drop, Burgundy made sure everyone was alright and the proceeded to give his review of his recent Cheesecake Factory experience. First of all, search engine optimization, period, is a version of what youre talking about. The Ron Burgundy Podcast (Podcast Series 2019- ) - IMDb And then overlay iHeart marketing across all of it, so we grow the whole thing bigger and be able to make more revenue together. The longer answer is, were in an odd economy. People are stupid enough to complain about the ads. But no, youre spot on. And by the way, its not slowing down. Our downloads were 412 million downloads in January, and that was up 12 percent from the month prior. #moviepodcast #podcast #anchorman #ronburgundy #paulrudd #willferrel Who are we? When you say direct response in the context of performance marketing, these are the words the ad agency invented to describe very simple concepts. Its just like life. One of these cards literally says, What is your org chart? That is my whole brand. Do you think the industry is mature enough to be like, Actually, what you all need is a business affairs group? Ill give two answers. We're all in a glass case of emotion. Whereas other big podcasting players like Spotify and Apple have tried to boost revenue through subscriptions or platform exclusivity, Conal shunned those approaches and said hes going for big audience reach, made possible in part by his ability to run ads and even shows on iHearts huge network of traditional radio stations. New episodes come out every Monday for free, with 1-week early access when you join Amazon Music or 1-week early and ad-free for Wondery+ subscribers Otherwise, Id be sitting up here saying, We are really working hard to get everybody on the iHeartRadio app. The business and the economics of podcasting today still sit with the creator and the publisher, because you own the pipe that you distribute your shows through. The Ron Burgundy Podcast is a free audio and video podcast hosted by American comedian and actor Will Ferrell. Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick Stumpf. Im proud of the numbers. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its . I didnt know if it would work, but these shows started to pop one after the other because of the broadcast radio promotion that we were giving them. One hundred and twenty million a month? His last remarks drew laughter and claps from co-workers. I cant find the reason in podcasting. I think most podcasters are bad at marketing. Its three guys who are hilarious and fantastic. It was a smart move on their part to buy a company like HowStuffWorks.com. The reason we started this company was because I think he genuinely had a blast making The Ron Burgundy Podcast. He used his podcast as a way to capture that language and report on how a language dies off the face of the earth, never to come back. Who wants to be able to try stuff a lot, make a few mistakes, get it righter and righter, and then hit something big or two or three things. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Carolina Barlow's Podcast Credits & Interviews | Podchaser One of the themes we come back to on Decoder over and over again, especially when I talk to creatives or creative executives, is that your distribution fundamentally shapes what you make. To try to help with this, iHeart, the multi-platform group, built a product called smart audio thats really cool. Is that still who youre pitching to, or are your publicists saying, All right, GM, Will Ferrell is going to read about electrification today? iHeart has 1,300 salespeople in all 50 states across 160 or so markets as weve divided up the country. Thats what were trying to true up. Its redemption codes and URL codes. Theyre just audio podcasts and thats awesome. Thats probably how I think about it. I think its going to be good, and I want to put it in front of many people. Theres no asterisk on the answer back to him. Dynamic ad insertion and geo-targeting made lots of stuff possible. Go follow Decoder on TikTok, its great. Thats the only difference so far. Conal Byrne is the CEO of iHeart Digital. Ron listens to an Opera Singer, to see what all the hype'sabout. No. A little bit. Also, the medium was exploding. We taped this episode live at Hot Pod Summit. Dermot Murnaghan has signed off at Sky News for the last time by referencing the Will Ferrell comedy film Anchorman: The Legend Of Ron Burgundy. It has been a player in the audio space across multiple kinds of distribution for a long time. And yeah, a lot of it is Bob Pittman, and his partner, Rich Bressler, and our head of finance, Mike McGuinness. The Ron Burgundy Podcast is a hilarious and entertaining show hosted by the iconic Ron Burgundy, star of Anchorman and Anchorman 2. Podcasting? Radio? It's all one big opportunity for iHeartMedia Digital You start to reverse-engineer all the content you make because that works best on such-and-such platform. Hopefully the truth will be revealed during the first season of the newly announced The Ron Burgundy Podcast. It made it the medium that the internet promised creators it would give them but hadnt yet. Fair enough. I understand where we sit in the pecking order in terms of cume. / Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. Theres a sigh of relief from the YouTube people somewhere. By the way, if you love digital audio, and we all do. It has been fun, if nothing else. Inside iHeartMedia, its an audio company. A very special episode discussing the difficulties of bullying with a 10 year old girl. Again, streaming was a really obvious example of this for TV streaming companies. I just get a little bit defensive or protective about the other 3,000 shows. Its been cool. Its a great point and question. We have experimented with Jun Group across the years. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. In this one, I couldnt identify the problem that it was solving, and therefore I think the industry tripped up on it. Perhaps its because there is nothing broken in the distribution and monetization model today. Hes like, I want to get as much audience as possible. I know Im sort of recapping the obvious, but this was an inflection point in our whole industry, that you suddenly had big brands and sometimes big holdcos swooping in and wanting to invest in podcasting. Hes going to leave now. Up or down on NFTs? Do you care? Thats interesting. How Will Ron Burgundy Fit Into The Modern World With His New Podcast? Join America's favorite . At iHeart, we felt that we wanted to unlock a lot of the value that we had as a company, and we wanted to make it more transparent to the investor community, to audiences, to researchers, and to analysts. The newest mass-reach media just happened, and it is called podcasting. Everybody in this room has worked damn hard for the last 20 years to get to this point. The Ron Burgundy Podcast. The way to do that was to create two segments in our company. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! There are these formats that hit, the things you lead with, but then there is an enormous long tail of stuff. We do all kinds of advertising models with Malcolm and his team. With podcasts, youre talking about promo codes at the ends of the ads, right? Ron, a big fan of magic, gets to hear from the famed magician Justin Willman. I can go on as long as I want.. Humans have a predilection for overcomplicating things. Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay. People trust podcast content more than they trust what they see on social media by like 60 percent more. The standard Facebook line is, Okay, youre going to find your customer. There are lots and lots of podcast titles, lots of celebrities in the format, lots of rewatch podcasts. The Ron Burgundy Podcast - Podcast Addict [1] [2] [3] A podcast series, The Ron Burgundy Podcast, produced by Big Money Players and written by Jake Fogelnest, with Ferrell reprising his role alongside Carolina Barlow, aired for 57 episodes across four seasons on iHeartRadio from February 7, 2019 to August 19, 2021, with a fifth season in active development. Thats our conference for the podcast industry. iHeartMedia, the largest audio media company in the U.S. and the top podcast publisher globally according to Podtrac, today launched new brand safety technology for podcast advertising powered by Sounder, an audio intelligence platform that builds foundational podcasting technology. You should buy streaming. I have a card here that says NFTs on it. We are an obsessively, widely distributed content company. Then, up and coming Tim Heidecker joins him. If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. The Ron Burgundy Podcast | Podcast on Spotify Its not like, I spent 95 percent of our time on Will Ferrell. The Ron Burgundy Podcast - podcasts.google.com A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. Its worked for them for 10, 15 years. "The Ron Burgundy Podcast" has officially arrived, kicking off with its inaugural episode and it's everything you've ever wanted from San Diego's top-rated newsman. Crypto company Gemini is having some trouble with fraud. This year, were all talking about YouTube and video podcasts. Big Money Players and iHeartPodcasts. Nothings perfect, but its pretty close to perfect. We also have a digital marketing team, I forgot that in the org chart. Ron is joined by his ex-girlfriend Doris Kearns Goodwin. Was Great. All Rights Reserved, By submitting your email, you agree to our. Everything will get better, faster, and easier if you parallel-path projects. It has brought in underrepresented creators like nothing else weve done. Its not a huge focus for us. The first episode of season 4 has dropped on the iHeartMedia Big Money Players network. In podcasting, it is fundamentally different. All I say to them is, This is no longer an experimental bucket of marketing. They were really good storytellers; they could take anything from air conditioning to artificial intelligence and tell a story about a topic. Theyre all like, Oh, thank God he said that. I dont pretend to know whats in their heads. All of our attention is on audio now because of podcasting. We have an app of our own. The Ron Burgundy Podcast: Hard Questions - YouTube Its a massive amount of the stuff we take in and that we call the media. It makes sense to me. Im like, They dont need to be if they dont want to be. Into the whole thing? Thats a super good question. Ive just really struggled to understand why you would do that. Theyll do it for usually one of two reasons. I certainly wouldnt be where I am as a podcast network without the support of not just the sales team, but the creative juice of the broadcast radio guys. You walk into a holdco in New York and youll say, I know were going to talk about podcasting today. What it allowed us to do, along with a lot of other stuff, was to talk more freely to the market about how well this segment was growing, specifically podcasting. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I also think theres a new thrust in influencer marketing. Were starting to use words like cohorts instead of one-to-one targeting. Its confusing and its less effective. Ive listened to you in the past. Weve actually noticed in the last two or three months that its a very timely question for us at our businesses, because I feel like weve moved off the direct response business too fast.
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