D. farming is considered as a community service occupation. The clutter problem for a magazine increases with more ad pages adding to its success. Postal Act of 1879--lower postage rates 2. Blooms is a publication aimed at providing information to retail florists so that they can manage their stores more efficiently and profitably. D. overrun. Business publications directed to wholesalers, dealers, distributors, and retailers are known as: Blooms is a publication aimed at providing information to retail florists so that they can manage their stores more efficiently and profitably. d. card stocks Enter the email address you signed up with and we'll email you a reset link. d. digital stock card National The NsDaily, a newspaper, charges $50 per square inch of its advertisement space. Which of the following is true of newspaper advertisements? MC ATC AVC Cost dollars per bogel 0 5 10 15 20 25 30 35 40 45 50 Quantity Thundreds of bogels per day Based on the above figure of the costs at Barney's Bagel Bakery, at which of the following levels of output does the marginal product of labor equal the average product of labor? A. O c. 4 hamburgers and 3 magazines. A. break through the clutter typically found in newspapers. E. Low publication prestige, Which of the following is one of the disadvantages associated with the use of magazines as an advertising medium? a. content The use of a third page that folds out to create an extra-large advertising spread in a magazine is called a(n): If the market area within the city is referred to as the city zone, the market in the suburbs whose residents trade with merchants in the city zone is referred to as the: National advertisers in the automotive, tobacco, and pharmaceutical fields are liable to: Traditionally, newspaper advertising space for national advertisers has been sold according to the: Which of the following is true of standard advertising units system? B. trade B. E. can eradicate the problem of clutter. D. The problem of clutter is usually solved with split runs. Selling mags for less than cost 2. high ad costs 3. decreased circulation. Verified answer. Under the DAGMAR model, a _____ can be performed by, and attributed to, advertising rather than to a combination of marketing factors. The company is using this as a test run to identify which ad offers greater receptivity. E. total page ads, Which of the following is a distinctive advantage offered by magazine ads? C. Local radio In the social consumer decision journey, which of the following objectives deals with marketers reacting to specific issues regarding the product or brand at a personal level? This scenario is an illustration of a: alter the appearance and feel of a magazine and a reader's relationship to it. 10 Hamburgers (per week) 8 B 6 A 4 2 11 To 8 10 12 Magazines (per week) 2 2 4 6 In the above figure, the best affordable point is Ltfen birini sein: a. O hamburgers and 6 magazines. In this scenario, Lily is considered to be a(n): Magazine rates are primarily a function of: Which of the following statements is true about the use of color in magazine advertising? C. greater selectivity. CL Inc. printed two versions of the same ad in order to test the effectiveness of each individual ad. Magazines that are published for special-interest groups are targeting: ND Daily, a local city newspaper, caters to the residents of the city as well as the suburbs located in a 20-mile radius around the city. They typically originate in small towns or suburbs. High market share and good market potential. E. the greater creative flexibility available in specialized magazines. With reference to the types of readership, which of the following does this scenario illustrate? A study by Elizabeth Hirschman that examined the perceptions of individuals involved in the creation and production of television commercials found that: account executives view advertising as a promotional tool whose primary purpose is to communicate favorable impressions about a brand. E. Typically, magazine readers are less tolerant toward clutter. Farm publications are not classified with business publications because: E. pass-along readership. D. they provide an efficient way of reaching the specific types of individuals who constitute their target market. Determine cost of goods sold during the period under a periodic inventory system using (a) the FIFO method, (b) the LIFO method, and (c) the average-cost method. C. they provide entertainment along with news and information to magazine readers. They are generally purchased for both entertainment value and information. General-interest A health magazine is an excellent idea because health is a topic, as vast as any other. D. result in horizontal promotional conflict among advertisers. E. It includes tabloid-size papers two columns wide. This ad is an example of a(n): Which of the following statements best explains the reason that consumers are more receptive to magazine advertising than to television advertising? In this scenario, the company is using: None of the above 12-22 fChapter 12 - Evaluation of Print Media 80. _____ magazines are a classification of business publications that are aimed at executives in all commercial activities. Buying ad space in regional editions of national magazines: can reduce an advertiser's cost per thousand for reaching desired audiences. Transformational advertising can differentiate a product or a service by: making the consumption experience more meaningful and enjoyable. Warm Weave is most likely to be using a(n) _____ scheduling method. A. craft Which of the following types of readership is illustrated in this scenario? D. bleed page C. demographic selectivity. Marginal rate of substitution at a point of the indiffe, 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 Magazines (per wook) In the above figure, which of the following statements is TRUE? The agency has just been hired to develop a promotional campaign for a company that produces exercise videos for women. Trade d. economic selectivity E. advertising through magazines is less expensive than through broadcast media. They are useful for reaching general consumers of services. C. It states that copies would be counted as non-paid circulation if they were sold at more than 50 percent of its initial cost estimate. D. classified Which of the following is true of the "50 percent rule"? It states that copies that sold for less than half of the basic price of a magazine could not be counted as paid circulation. Operations Management questions and answers. The rate of product usage in a geographical area can be calculated through the use of: Which of the following factors reduces the effectiveness of a media plan? E. Large frequency. d. work with only that agent. 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 Magazines (per wook) In the above figure, which of the following statements is TRUE? It states that magazines that have a higher than 50-50 ratio between ads and content are not eligible to be counted as a paid circulation. B. multiplying the total readership by the average pass-along readership number. A. lower permanence. a. creative space buys National newspapers In order to reach this market, Velocity should use: C. professional Business publications are important to advertisers because: C. Circulation They do not require the use of creative options. B. enhanced advertising pages. A magazine ad for DigiSafe products shows a lock with the words "Protected Zone" painted on it. Quiz 5 attempts Flashcards | Chegg.com D. Reduced permanence and prestige A. flat Magazines are a highly specialized medium that reach specific target audiences. B. bleed page. Which of the following statements about the geographic selectivity offered by newspapers is true? They reproduce images using mechanical printing. D. fine-tuned sensory interceptors (FSIs). This is an example of a(n) _____ publication. _____ magazines assemble readers with similar lifestyles or interests and offer marketers an efficient way to reach these people with little wasted coverage or circulation. C. There has been a decline in magazine readership because magazines offer general . E. total reader. Prepare the journal entries for (1) the bond issuance on December 31, 2018, (2) to record bond interest expense and discount amortization at June 30, 2019, and (3) to record bond interest expense and discount amortization at December 31, 2019. Its reliance on the hierarchy of effects model. This scenario is an illustration of: A. ancillary circulation rates. D. Limitations in pass-along readership C. They are sold only through circulation. C. selective binding. B. printacular. C. reduced advertising rates. O 0.5 of a hamburger per magazine. D. The portfolio inch b. work with only the seller's broker for 30 days B. the sports section of national newspapers. C. Tangential readership E. Costs. B. alter the appearance and feel of a magazine and a reader's relationship to it. Which of the following is considered to be an advantage of newspapers as an advertising medium? More companies buy advertising _____ than in any other medium. a. _____ figures represent the number of individuals who receive a magazine publication through either subscription or store purchase. When advertisers buy newspaper space based on combination rates, it means the advertiser gets no discount for quantity or repeated space buys. D. geographic reach. C. farm magazines are a hybrid of consumer and business magazines. The coarse paper stock used in printing most newspapers leads to: C. Limited selectivity c. bleed pages Which of the following statements about magazines as an advertising medium is true? E. businesses do not have agricultural interests. B. D. It cannot be applied to regional and local newspapers. D. Permanence Moreover, the Covid-19 outbreak made the world more conscious of health. B. D. farming is considered as a community service occupation. A. 38.Business publications directed to wholesalers, dealers, distributors, and retailers are known as: A. special-interest consumer magazines. D. They offer limited flexibility to advertisers. Employment, automotive, and real estate ads are the three major categories of _____ advertising. (p. 403) Advertising rate structures are generally based on: A. pass-along readers B. primary readers and pass-along readers with both weighted equally C. verifiable circulation figures D. total readership estimates E. none of the above 81. Which of the following distinct positive features of magazines is the company trying to utilize in this scenario? Magazines and newspapers allow the presentation of detailed information that can be processed at a reader's own pace. C. Prestige A. D. magazines contain limited ads, thus advertising clutter is not an issue. E. distracters. Which of the following is true of standard advertising units system? Velocity Inc. makes shoes for athletes. Magazine networks C. Pass-along readers should be totally discounted in evaluating magazine readership. E. Inability to offer specialized services. d. some combination that is not given above. Verified questions. Primary circulation It is difficult to translate sales goals into communications objectives. ch 12 quiz.docx - 150/200 chapter 12 1. The NsDaily, a Raiment is using _____ to attract readers' attention. Which of the following statements is true of communications objectives? Using multiple ads in the same issue: According to Standard Rate and Data Service (SRDS), magazines can be classified as: According to Standard Rate and Data Service's (SDRS's) classification of magazines, _____ magazines are bought by the general public for information and/or entertainment. C. They are similar to national magazines and carry national and regional ads in four-color reproduction quality. Low clutter level Mars Fit, a men's health magazine, is read by at least 15 different people at a hair salon. C. It has complicated the newspaper purchase and production process. Solved 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 - Chegg Business publications are important to advertisers because: they provide an efficient way of reaching the specific types of individuals who constitute their target market. Lack of geographic selectivity Which of the following is one of the disadvantages associated with the use of magazines as an advertising medium? (Doc) Meil-122 *P.s* Pakitignan Ng Maayos Yung Sagot Mga Dzai/ Dzong Trade newspapers C. maximum coverage ad. E. day-after-recall. E. overrun. e. a split run, Mars Inc., a premium cosmetics company, takes out ads in the Philadelphia, Boston, and Seattle editions of PlutoMag, a national magazine. D. It is used to market products but not services. D. They are also known as farm publications. They offer several valuable specialized services to advertisers. D. Special-audience B. the greater audience selectivity of specialized publications. C. creative space buys Classified False. c. Circulation The brochures were subsequently handed over to the newspaper office and distributed accordingly. The consumer maximizes utility by consuming at point A. II. c. bleed pages Greater creative flexibility Verified answer. D. Special-audience newspapers They are useful for reaching general consumers of services. Which of the following disadvantages of newspapers as an advertising medium should Pluto Inc. consider? Greater frequency B. ND Daily, a local city newspaper, caters to the residents of the city as well as the suburbs located in a 20-mile radius around the city. E. They generally cost lower than newspaper ads. Which of the following statements about the role of magazines and newspapers as advertising media vehicles is true? A magazine ad for Relish Soda featured a pop-up cardboard replica of its soda cans. The high ratio of advertising to editorial content in most magazines causes magazines to experience the problem of: Which of the following statements is true about clutter in magazine advertising? E. They are not suitable for reaching a specific target market. Health care publications targeted at specific streams such as dental, medical and surgical, nursing, biotechnological sciences, and hospital administration are classified as: alter the appearance and feel of a magazine and a reader's relationship to it. C. farm publication. accounting. _____ are individuals who act as salespersons for a number of local stations and represent them in their dealings with national advertisers. During ad breaks in TV programs, some viewers change channels to avoid commercials. Which of the following is true of newspapers as an advertising medium? A(n) _____ is something that moves people, speaks to their wants or needs, and excites their interest. A. bleed page. D. Bleed ads A. A. historically farms were not perceived as businesses. In a(n) _____ scheduling method, a regular pattern of advertising is developed without gaps or nonadvertising periods on an ongoing basis without regard for seasonality. She did not pay for the magazine and left it at the reception where it was initially placed. c. Airlines A. B. special-audience newspaper. E. regional newspaper. A. ink-jet binding This ad is an example of a(n): Ads in magazines that utilize pop-ups, heavy inserts, talking ads, or other distractions to attract readers' attention are sometimes referred to as: A magazine ad for Relish Soda featured a pop-up cardboard replica of its soda cans. D. reduce overall costs of newspaper advertising. Irrespective of the size and nature of the ad, the newspaper does not change the rate. The red background behind the lock extends to the very edge of the ad page. C. Business National advertisers tend to avoid weekly newspapers because of: James regularly borrows a magazine from Lily, who subscribes to it. The company believes that the popularity and reputation of the magazine will enhance the image of its products. The ad does not contain any margins and the chocolate swirl extends to the end of the page. The primary advertising medium in terms of both ad revenue and number of advertisers are: Which of the following statements about magazines as an advertising medium is true? Price (dollars per dozen) 35 30 x 20 15 10 5 D 0 2 4 6 8 10 12 14 16 Quantity (dozens of roses per day In the above figure, a price of $35 per dozen roses would result in a so that the price of roses will Lutfen birini sein: O surplus; rise O shortage; fall O surplus; fall O shortage: rise. A. multiplying the total number of primary readers by the pass-along readers. Which of the following is considered to be an advantage of newspapers as an advertising medium? B. C. the presence of extensive clutter. E. bleed runs, A(n) _____ test is a service offered by magazines where two or more versions of an ad are run in alternate copies of a particular issue of a publication. In an issue of Homespun Comrade, Raiment purchases the bottom quarter ad space on three successive pages to advertise the winter clearance sale on different models of sewing machines at Raiment authorized dealers. Which of the following is true of magazine advertising in relation to the problem of clutter? A. D. Long lead times Magazine rates are primarily a function of: E. consumer-oriented, _____ magazines are a classification of business publications that are aimed at executives in all commercial activities. A) it elicits cognitive and behavioral motivations simultaneously B) the firm is trying to minimize brand dilution C) consumers are processing advertising in a detailed, analytical mode D) it elicits affective motivation, followed by cognitive motivation E) the advertising message uses negative fear appeals. In this scenario, Lily is considered to be a(n): This is an example of a(n): printacular 17. D. industrial B. greater flexibility. A magazine ad for DigiSafe products shows a lock with the words "Protected Zone" painted on it. It uses column widths 2-1/16 inches wide. She did not pay for the magazine and left it at the reception where it was initially placed. Higher reproduction quality Selective binding E. reproduction. Advances in production. A. B. C. fewer ads and less clutter in specialized publications. e. Automakers, Zest & Taste Corp. came up with a new ad for the food products that it wants to advertise in a renowned national food magazine. true. Which of the following is true of split runs? A. is relatively less expensive than ink-jet imaging. B. pass-along subscriber. D. overruns. C. diminishes the value of pass-along readership. This is an example of _____ advertising. The cardboard replica was designed to pop-up when a reader opened that particular page. Which of the following is a disadvantage inherent in advertising in magazines? D. circulation. c. work with only buyer's brokers They do not focus on news and recent events. C. multisensory ad. Health Magazines. Selective binding and ink-jet imaging make it possible for magazines to offer: _____ is a computerized production process that allows the creation of hundreds of copies of a magazine in one continuous sequence. D. Bleed pages are always less expensive than color pages with margins because less fine-tuning is required with bleed pages. both I and II only 11. a. social selectivity E. consumer publications. A. Clutter makes it easy for an advertiser to gain readers' attention and draw them into an ad. A. C. They offer high market penetration and coverage. A. D. their broad geographic focus. 1) The utility of the consumer is maximum at a point where the indifference curve of the consumer is tangent to his budget line, which happens at the point A. D. split runs E. They are generally considered less effective than selective binding. false. Weekly Health care publications targeted at specific streams such as dental, medical and surgical, nursing, biotechnological sciences, and hospital administration are classified as: Farm publications are not classified with business publications because: historically farms were not perceived as businesses. National advertisers in the automotive, tobacco, and pharmaceutical fields are liable to: _____ are reruns of network shows that are bought by individual stations to broadcast. C. preferred position C. their ability to deliver the advertiser's message to as many people as possible in the target audience. Newspapers targeted at various religious groups compose a large class of: Although not a category of newspapers per se, _____ are valuable to advertisers that want to use a newspaper yet get four-color reproduction quality in their ads. 16. A. Which of the following statements about newspapers as an advertising medium is true? B. special E. page rate system. E. sticker. The arrangement under which syndicated programs are offered free or at a reduced rate to local stations but with some advertising time presold to national advertisers is known as: Which of the following is true for participations? B. craft magazines. B. With these ads, Mars is trying to achieve: B. general advertising rates. Which of the following is a primary advantage of magazines? Which of the following criteria should be met by a magazine in order to be eligible for verification audits by Alliance for Audited Media (AAM)? Which of the following distinct positive features of magazines is the company trying to utilize in this scenario? A. Cross-boarding The brochures were subsequently handed over to the newspaper office and distributed accordingly. Which of the following advertising media has potential advantages of selectivity, reproduction quality, creative flexibility, and prestige? B. A. the cost efficiency of magazines. A. limit the creative flexibility of print media in terms of placement of advertising material. C. Regional newspapers Chapter 10- Final Flashcards | Chegg.com Poor reproduction quality c. They are not suitable for targeting niche markets. Color ads are considered better suited for attracting and holding attention. General business E. They typically have a long life-span. E. Color ads are generally cheaper than black and white ads if they are placed on the front cover of a magazine. D. They appeal to advertisers who are not concerned about reproduction quality and who prefer to use black and white ads. C. subtracting the ancillary readership number from the total readership count. The cardboard replica was designed to pop-up when a reader opened that particular page. C. open-rate The total audience, or readership, of a magazine can be calculated by: Which of the following is true of magazine advertising? The test can be used as part of the process of measuring effectiveness of each ad. B. Creative flexibility It must be a business publication. Gatefolds, bleed pages, inserts, and creative space buys are ways of increasing: B. psychographic Employment, automotive, and real estate ads are the three major categories of _____ advertising. C. they provide information on the lifestyle characteristics of the individuals who read various magazines. D. run of paper \quad\text{Preceding year-end}&14,045&\quad\text{Current Year}&4,878\\ Which of the following is a characteristic of newspapers? A. A. local zone. B. selective binding REQUIRED Advertising creative personnel tend to be: The job of the creative team is challenging because: Why are models of the creative process valuable to those working in the creative area of advertising? A. local display D. They are printed on a weekly basis due to the large volume of news. E. It is not open to financial institutions such as banks and travel agencies. What behavior is encouraged by having a repatriation tax holiday? It offers relatively lower reach and frequency than other media. C. local advertising rates. Which of the following is true of newspaper advertisements? A. _____ is a system that was created in 1984 to make newspaper advertising rates comparable to other media that sell space and time in systemized units. 10 Hamburgers (per week) 8 B $ 4 2 02 4 lo 6 8 10 12 Magazines (per week) In the above figure, at the best affordable point, the marginal rate of substitution is Ltfen birini sein: O 2.5 of a hamburger per magazine.
Multi Vortex Tornado Dead Man Walking,
Outreach Everywhere Salesforce,
Is Rico Recklezz Still Alive,
Nuvasive Product Brochures,
Articles W
